The BEST Way to Boost Your Conversion Rate
It’s an uncomfortable truth that, in private healthcare, a treatment plan is also a sales pitch.
It’s an uncomfortable truth that in private healthcare, a treatment plan is also a sales pitch. Clinicians are keen to improve their conversion rates – percentage of consultations that accept treatment – and look for strategies and tools that can facilitate this process.
We researched an assortment of products – Practi, Gamma, Heidi, Cliniko, PipeDrive, video consent software, e-signing software and so on. It seems like there is an infinite choice!
There are patients who are already sold when they leave the consultation, and these tools make it easier for them to accept. They can also make administration on the clinic side more efficient, especially by sending reminders to staff and patients.
There are other patients who have questions and concerns about the treatment.
The delay for any product is the human factor. How promptly can you, as clinician, approve and amend AI-generated content – or even typed dictation? How do you see, track, book, take payment from those patients who accept treatment? How do you respond to those patients who do not accept treatment? How do you reassure those who are silent – or are you assuming that silence is informed non-acceptance?
The very best system for improving your conversion rate is follow-up. It’s not about the software; it’s how people feel about the software. You could implement any expensive software solution, but if you do not follow-up with patients – listen to them, reassure them, value their trust – you are unlikely to improve your conversion rate.
People do business with people.
Patients seek treatment from those who care.
